Magazine newsstand task/ distribution of magazines

The shop i visited was an off licence, they had a variety of magazines. However, what i found interested was that the magazines on the bottom shelf were over lapping whereas some others on top weren't. I asked a member of staff why that was and he said it was because these were the magazines that were well sold and that they wanted it to be visible to the eye. As you can see 'uncut' has many copy's behind it showing that this is a magazine that is commonly brought by many people. 

I did ask them if they followed the conventions of other stores, with the way they layout their magazine and if they did measure the gap between each magazine. They said no and the fact that they feel like they make more profit when they put forward their best sellers. 

Methods of distribution

Circulation figures help publishers to predict and plan how many issues to produce and hand out. The term 'Sale or return' means that if the newsagent/ supermarket have not been able to sell the magazines they can send them back to the distributor and so the people selling the magazines do not lose any money. However, this is worrying for the distributors as they have a risk of losing their money and i'm not taking about losing a few pounds, there's millions that go into this. Furthermore, online publishing is another way of producing income as people are able to read articles online through payment, however, sometimes even free. Distribution networks are when magazines are taken into lorries to local distributors, then move the magazines onto the shops newsstands. Magazines are normally sold in supermarkets or newsagents as they make a lot of sell there. The term 'Freemiums' is direct distribution, this is when magazines are free and they make their revenue from advertising. Payment-postal/ electronic this is when subscribers subscribe to a magazine at a much reduced price. Ezines are electronic versions of a magazine, with similar features such as pages that can be turned, adverts, page numbers etc and its exactly the same as the hard copy's. Ezines are usually free. Apps are now available for most magazines with some or all the contents offered in the hard copy of the magazine. Electronic brand postponement is where most magazines cover their brand and so that way they have an online existence of the hard copy.