The producer of Vibe is Quincey Jones. This was launched in 1993. Vibe has subscription (Cross media) on this website:
This website allows you to order how ever many vibe magazine you want. From the research I have done on this, I can tell that Vibe is a magazine which targets outgoing people. They are also up to date with 'Vibe is for the strong beautiful women of colour in this new century'. Also, vibe is inspired a lot by fashion as they keep up to date with what goes on in the world and on the runaway'. Additionally, Vibe is a music magazine that has a strong base on motivating their audience 'VIBE VIXEN gives readers a insight through which they can view our time, and gain knowledge and information about beauty, health, celebrities, music, style, and life with they can rely upon. The target audience for this magazine is teenagers and young adults, which becomes very clear when you reach the end of this press pack.
XXL's press pack
From these images we get a few basic information about the magazine and a bit about the reader. It is shown to us that the magazine is mostly aimed for men as 78% of their readers are male and so they would use many half naked female artist to draw the men in and make sale. The chart shows competing magazines and how well XXL are doing against them. By showing something like this in a press pack can promote sale too because when an artist or anyone wanting to advertise see’s this, they would be easily persuaded as the chart shows XXL is doing far better than any other magazine on that chart so they are more likely to promote in XXL. XXL have given us a clear understanding of their audience. They have divided up the audience into 3 groups: Gender, Ethnicity & Age. This gives me an idea of what group of people buy these type of magazine. This is really good help In the sense that if I weren't to ever have come across and actual hard copy of XXL and the I were to see this I would instantly get an idea of what type of contents is included in the magazine. Lastly, XXL give an explanation of both hard copy and online sections of the magazine. This is genially a great insight of how XXL functions.
Some good quality research but I would like to see you summarise a demographic description of the typical reader in terms of age, gender, occupation and so on. I would also like you to think more closely about the publishers. VC
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